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A contemporary twist on your favourite classic.
G& is a contemporary brand with a bold, modern personality. The brief was to develop a visual identity that balances strength and approachability - a system capable of holding its own across digital, print and environmental touchpoints while feeling warm, human and distinct.
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Young Designers of Australia Magazine
Scope
Naming
Brand identity
Custom typographic treatment
Packaging design
Through a process of typographic refinement and thoughtful detail, the identity uses clean, confident letterforms paired with a bespoke connection between characters to introduce a sense of movement and character. The result is a visual system that feels purposeful and recognisable, reflecting G&’s commitment to clarity, quality and connection.
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