At ease stranger, this must be the place.
Hotel Futura was conceived as a new way to present furniture - shifting away from traditional on-location photography in favour of a more narrative, design-led campaign. Created to launch Jardan’s latest collection, the brief was to build a distinctive visual world that explored how the furniture lives within spaces, and the moments that unfold around it.
Scope
Campaign identity
Styling & art direction
Signage design
Branded merchandise
Digital and campaign assets
The campaign combined AI-generated interior environments with studio photography and fabric swatches, using collage to highlight texture, colour and materiality. This approach allowed the collection to be shown in context while maintaining a crafted, tactile feel. The concept extended beyond imagery into physical touchpoints, with custom props and styling elements developed for the shoot and a fully immersive launch event held in the Richmond showroom. From hotel-inspired signage to branded merchandise, every detail was designed to reinforce the Hotel Futura narrative and create a memorable, experiential launch.
Photography - James Geer and Jason Morey